E-Commerce SEO Tips
Search Engine Optimization is the right source for your E-Commerce website if you wish to get good ranking, traffic and subsequent sales. Optimizing your E-Commerce website by applying the most common methods will not obtain the competitive results; however applying strategic SEO applications can produce very influential results. Lowcostseo provides reasonable SEO applications and some of the interesting and top SEO techniques offered for E-Commerce websites are,
Modifying your Website Main Page with More SEO tools such as,
· Title Tag – It has to be framed highlighting your business and SEO keyword
· Meta Description –It should be written in such a way that the content should not exceed 150 characters and should be very impressive. So that, people who read the description will be tempted to visit your website pages.
· Content- This is another attentive feature of a website. When it comes to E-Commerce websites, catchy and short descriptive contents about your products and business ideologies will work effectively. People would not like to spend more time in reading bulky descriptions; hence, making short descriptions can entertain many visitors. Remember content is King!
Layout of the Web Pages
The lists of features which you would like to bring into your internet business page make it livelier. However, when it comes to optimization requirements, navigation aspects that easily take the visitors from main page or home page to products page wherein, the lists of products should be presented in a systematic way with no scope for confusion. The best form of optimization will work out effectively for E-Commerce websites which is designed with easy navigation features. Hence, the layout or architecture of the business website should be very appropriate, flexible as well as competitive.
Presenting Product Information and Images
Product information Page comes next in the line up in SEO. Products’ Pages highlight your business perspectives; hence, they have to be optimized with high quality content and the appropriate keywords. In addition, to make it more Search Engine Friendly always maintain the first few lines of the content in the form of a synopsis. This will help the search engines to capture your website link and further make it easier for Social Networks to highlight your website link easily.
Competitor Website Analysis and Keyword Research
Keywords play a very significant role in SEO. It is only with the application of top ranking keywords that the optimization process can be carried out easily. A good research about keywords based on analysis of your competitor’s website is the right method to grab some of the best keywords. By analysing keyword research based on your competitor website will enable you to understand your target market better. Adding blog feature to your website is another optimization technique wherein, you can highlight the keywords suitably based on short or long tail keywords. Try to update the blog on your website twice a week.
E-Commerce SEO with Images and Videos
Adding Images and video demos of product description are considered SEO friendly techniques. Search Engines also highlight results which has images and videos. In addition, uploading video presentations about your business in details is an effective way to invite more customers. Images and videos stay very useful to focus on your business notions to consumers who cannot understand simply by reading the contents or blogs.
Management of end of line products
Did you know that if you fail to manage your old products on your website, it can have a detrimental effect on the user experience? Just think, your potential customers will land on product pages that they cannot buy from. Now will they come back to your site after this experience?
In order to prevent this from taking place, make sure the website had redirect pages on them. The redirects should ideally open up a similar page or the category in which the products was listed before. If the above cannot be done then simply, redirect to the homepage.
Implement the server-side 301 redirects, because they state that the page has been moved permanently to a new location. By doing this, the value of the page also gets passed on.
Duplication issues
This is by far the biggest issue for all ecommerce sites. Did you know that all the duplicate content on the site will decrease the effectiveness and value of your URL? Ensure that you always work towards minimising the duplicate content as that is one way for your website to perform better and get ranked on the search engines. Duplication is whereby the content that is on your site is also available on several URLs.
How to locate any duplicate pages? Go to your search engine and then type in site: example.com (your domain in place of example). Click through the results until you come across omitted results. Click on that link, which will now show you are larger display of your indexed pages. This is referred to as the supplemental index. Here is where all the duplicate pages will be found.
As an SEO expert, I would advise you to treat all pages on your website as landing pages and try to focus on the performance for a single keyword term rather than adding multiple keywords on your page. This takes away the focus of the main keyword and reduces the impact you want to make on the site. Have you got any questions? Lowcostseo will transform your E-Commerce website to a SEO friendly website. Get in touch today!
Do you have an Ecommerce website? Do you want to improve the ranking of the commodities available in your online shopping site? The most vital part of an Ecommerce website is the uniqueness of the product description. Reproducing the same product description on your website as the manufacturer will only affect your product ranking on Google. Here are some guidelines that you need to maintain to the Ecommerce SEO.
Researching on keywords
You should perform an extensive research on the keywords. They should be chosen keeping in mind what the keywords customers use to look for a particular product. Each of your pages should have its focus on one primary keyword and also have a secondary keyword. The home page has to be optimized for the brand name.
Social media interaction
Your Ecommerce website page should be linked to the social networking site. There should be buttons in all the required pages. The customers should be able to share that content of the page. The display of the links to the social media website should be clearly seen. One important aspect of the Ecommerce site is that customers should be able to share the product that they purchased, with the friends and family on the social media.
Interlinking the page
The pages should be linked to other relevant pages on the website rather than just the home page. The main title of the page should differ from the title that is there on the linked page.
Describing the page
The pages in the website should be described, but the description should not be more than hundred and fifty words. Make sure to exclude keywords from the title of the page. The description should not be plagiarized and if needed make sure to get it checked by a professional editor.
Formulating the content
You should include the keyword in the content for around five times. Besides this, the content should be interesting. Include videos and pictures so that browsing through the website becomes a pleasant experience for the customers.
Managing the URL
The brand name should have an URL and each of the word in URL should be separated by a dash. Take the help of categories and filters to manage the URL consistently.
Keeping the title of the page
The title of your page should not have more than seventy characters. The title of the page should be distinctive. The title should never be stuffed with too many keywords.
Managing the page load time
The loading time of your web page should not be more than three minutes. The image format should be .gif, .jpg, or .png. The Plug-ins that you have on your website should be reduced as too many Plug-ins can increase the loading time. The pingbacks and trackbacks should be turned off.
Managing Google error
There are tools available through which you can keep a check on your website. Conduct a frequent check through these tools. You should also set a sitemap and submit it. Include redirects for those pages which are no longer in existence.