A lot of people think about starting an online business. It looks comparatively simpler with zero establishment and overhead costs. Managing it is also not that challenging either. It gives the entrepreneur a lot of flexibility and they are able to choose their own hours and projects. The income is also more as they are able to reach a wide pool of audience through the internet.
However, unfortunately, it is not as easy as it sounds. Of the hundreds of people who start their online businesses, only few are able to make it a success.
There are some cardinal rules that you have to keep in mind and follow if you want to experience success in your venture.
·Keep the web design simple and catchy: You might thing that going overboard with the design and the message can attract more audience. Many people end up adding large graphics, animation, videos to make their web site look cooler. It is better to make your web site organized and to the point if you want to attract the customers. The design should be such that the customers are easily able to locate what they are looking for. The fonts used for the texts must be clear and easy to read.
·Respond to your visitors: This is a very important part of making your online business a success. You must be prompt in responding to whatever queries that your visitors and customers may have. The customers usually note the time taken by the businesses to respond to them. If it takes too long, they might lose interest in working with them. Even if you are away from work for a few days, have someone to answer the emails and calls for you.
·Engagement: A passive web site is not enough to give your business a boost. You have to make your customers active participants in your business. If you have an article or blog make it open for comments or start a discussion regarding a related topic.
·Social Media Presence: This is mandatory if you want proper exposure in the market. You need to have a page in the popular social media platforms like Google Plus, Facebook, Pin Interest, Tumbler, LinkedIn, Twitter, etc.
·Optimization: Optimizing your web site on the search engines will ensure that the number of page traffic to your site increases. You can opt for SEO packages from the service providers for best results. Do not over optimize though, as it may harm your site in the long run.
·Do not link your site just anywhere: The visitors are usually privy of the authenticity of the web site they are visiting. Therefore if you link your page on some questionable web sites, the visitors may flag it as spam and you can lose out on a lot of business.
Do not pressurize your customers: If you try to oversell your products or try to push the customers into buying something, they may do just the opposite. Point out the advantages and pros of your product and let the customers take their own decision.