The home page is one of the most important pages in any website. Unfortunately, the design of a homepage brings forward a lot of questions. After all, it needs to look god.
You should have an idea about the design of the homepage. There are many features that can be included in a homepage but all of them may not be suitable for you. You also need to ensure that each item has been placed in the correct place.
It is always possible to get a homepage that is completely different from the normal ones. However, there is no guarantee that the exotic design will bring you the results you desire. In order to get the best results you have go for design elements that have proven themselves.
The Width of the Homepage
The average width of a successful homepage is around 870 pixels on an average. This size ensures that the websites can be displayed on most screens snugly. Little or no side scrolling is required. This is important for the homepage as your visitors will not enjoy being made to scroll on the homepage itself.
The Logo
Your homepage must have the logo of your company or business. You just cannot skip this out. The majority of websites tend to display the logo on the top left area of the homepage.
A Tagline
A tagline can be a great way to introduce your business to your visitors. The tagline should be interesting and unique. The tagline is most commonly associated with the logo. You can place the tagline near the logo at the top left area.
Color Scheme
Most homepages tend to opt for a light color scheme which is repeated in the other webpages. The background of the homepage should be kept light with a proper color scheme.
Search Box
You can keep a search box in your homepage. This will make it easier for your visitors to locate the information or detail that they want. A majority of the websites tend to have such a field to make navigation easier.
Call to Action
Never forget to add a call to action on your homepage. In fact, your visitors should notice the call to action almost as soon as the homepage loads. Link the call to action with a specific page to convert the leads immediately.
Blog Posts
Your homepage should have a section that is specifically devoted to showcasing your blog posts and news articles. This section can be linked so that the latest posts are automatically displayed.
Contact Information
There is no need to devote space in the homepage simply to provide the contact details to the visitor.
Newsletters
If you want, you can always add a button inviting the visitors to sign up for your newsletters. This is however, not a very important detail and you can add it elsewhere in your website.
Social Media Links
Your homepage should always mention the social networks where you have a profile. They should be linked.
Getting the best homepage is a vital step in improving the conversion rate of your website.