As an SEO agency, we know how to apply SEO campaigns to specific businesses and industries. As an example, taxi firms are a niche that can benefit highly from SEO – but only if it plays to the strengths of the business.
Let’s run down some of the key points in setting up SEO services for taxi firms.
Location, Location, Location
Local search is everything for a taxi business. Unless you’re a big player like Uber, it’s highly likely that you operate within a specific area. This needs to be at the forefront of your content. If you’re a taxi firm in Manchester, you need to mention this and make it clear.
Similarly, as a side caveat, you might want to be careful with your address. If you have a taxi office where people can go, this is great to advertise. Prominently display this information on your website and Google can pick this up for Google maps searching. However, if you have multiple offices like this, you need to further plan and optimise your website, to make this clear.
Mobile Search & Contact Details
Taxi firms represent a prime industry where extensive research isn’t always important. When people are in a hurry – especially on mobile devices – they will click on the first phone number they see. This ignores having to visit your website entirely, but gives you exactly what you want: customers.
This is vital in an age ruled by mobile searching. While there are a few ways Google can pick this up (especially if your details are consistent among multiple sites, such as Yell and Social Media channels), you should also look into schema data.
Keyword Targeting
As mentioned earlier, your keywords need to target the regions you operate in. Keyword analysis is important here. The most popular areas will arguably offer the most customers, but this doesn’t mean you should ignore your long-tail options. At the end of the day, people will search for taxis in their area, so don’t miss out because you ignored some lower ranking queries.
Likewise, think about any special services you offer and if there are any keywords related to this. Do you offer longer journeys, or even party taxi services? Try to think about other options, such as airport pick-up and drop-off services. These are all services people require and, while they may be long-tail keywords, they represent customers that are ready to buy, rather than just browsing through.
Website Optimisation
So, what about your website itself? We’ve already covered that mobile searching is important, so keep your taxi site light, to the point and very fast loading. In fact, you really don’t need more than a page or two. The only real reason to branch into other pages is if you offer specialised services (such as limousine rentals) for instance and wish to ensure different traffic goes to different pages. As such, a key part of your website optimisation should focus on narrowing your entire website structure down.
Speaking of which, one last piece of advice: don’t restrict yourself to a ‘contact us’ page. This information should be on every page and, ideally, clearly visible on the home page. After all, this is the point of your business! Make it the focal point online, too!