When you own a business website, you will obviously want a lot of traffic to be diverted to it. However, you do not need useless traffic. You will need traffic that is highly targeted and willing to become leads for your company. The ranking of your website must increase on Google in order for that to happen. Of course, you need to ensure that you do not get penalized by Google in the process.
In order to achieve the rather lofty goal of the number one spot on Google searches, you can make use of the following tips. You may be familiar with some already.
Implementing Anchor Text
Google has reduced the importance that it once used to place on keywords. Therefore using keywords in your anchor text will not be able to fetch you a higher rank like earlier. You will now have to create links by using the relevant phrases as your anchor text. It can be a basic sentence or it can be your company name. As long as the text is relevant, it can be transformed into an anchor text.
Designing For Mobiles
The number of mobile users is on the rise. Users of smartphones and tablets are on the increase. Almost a third of all internet traffic originates from one of these mobile devices. You need to ensure that your websites have been designed with style sheets that can render well on a smaller screen. Optimization of the website for mobile devices is required because of the guidelines laid down by Google.
Advanced Research on Keywords
The best way to research the value of your keywords is through PPC. PPC can help you measure how much impact a particular keyword is making. You will be able to determine the keywords that can bring your company sizeable returns on the investment. Moreover, you will save hours that would have been wasted on optimizing your site with the wrong keywords.
Building Links Creatively
Directory submissions have lost their importance in SEO. Google prefers websites that have good quality links. In order to get good quality links, you will have to become creative. Infographics and social media recognition can help create a buzz around your website which in turn brings shares and links.
Avoiding Over Optimization
The Google Penguin algorithm has been specifically created to recognize and penalize websites that have been over optimized. Signs of over optimization include stuffing of keywords. Using the same anchor text to build numerous links is also considered over optimization. Place more importance on building links and content that are natural. Use social media networks to your advantage.
Keeping Your Website Fresh
One of the things that Google hates is websites that have no use anymore. You will have to ensure that your website stays fresh by posting new content on a regular basis. Implement a blog in your website where you can post new content on a regular basis. A feed from the blogs should be added to your homepage to keep it fresh as well.
Keeping a steady and high rank in Google is by no means an easy task. It requires a lot of effort.
What are the Most Effective SEO Tips?
Do you want to be on the first page of Google? Are you trying to understand the way SEO works but you are
confused as to what is the thing that you should focus on?
There are several factors that affect the ranking of your website in Google. It is very easy to get confused in case you are working on the subject of SEO. If you feel that you are getting all worked up by all the tricks and tips of SEO then you should just take step back and consider the thing that is more important.
Effective Tips for Search Engine Optimization
The Layout of the Site:
The architecture of the website should be the first thing that you need to look into. The content of the website should be to the point and absolutely clear. You should definitely avoid placing ads above the fold. The navigation in the page should be easy for the visitors to handle. The URL of the website should also be SEO friendly. Make sure that you include a section of privacy policy and about page.
Search for Keyword:
The keywords that are selected should be chosen very wisely. There should be a main keyword for every page. You should also keep on the check on the keywords of your competitor and monitor the CTR.
Title Tag:
The first thing about the title tag is that you should front load your keyword. Make sure that the title tag is clickable and avoid truncation for sure. You should never repeat the keywords that you are using. Also, if you end the name of the brand in the end then you rank better in the search engine. The title tag should not be more than 50-60 words.
Meta Description:
The primary thing about meta description is that it should be precise. The main focus keyword should be included as soon as possible. The characters that you use for it should be under 160 keywords. Here, too you should avoid truncation at all cost.
Header Tags:
In order to be placed on the top of the ranking list you need to place an exclusive H1 tag for each and every page. There should be a focus keyword for H1 and LSI keyword for H2 and H3. Also ensure that you are avoiding header tags in the layout.
Content:
Content is known to be the king of the website. There should be a focus keyword in the first paragraph itself. There is a co-relation in between large contents and higher ranking. Do not stuff the contents with keywords. You should also include LSI keyword. The content should have internal and external links. Give priority to the quality of the content. Viewers need to relate to the content of the website and that is how you will gain ranking.
User-Experience:
The viewers should have a good experience when they visit your site. This is the reason you should lower down your bounce rate. Also, minimize the pop-ups of your page. At present most of the people are comfortable visiting a website from a mobile and that is the reason you should make sure that the site is mobile optimized.