If you are wondering how a search engine such as Google is processing the many search queries that go through the engine every time, it is using a certain technology to do so. In this case, the search engine is using an artificial intelligence tool to get these queries processed through its Rank Brain AI.
The technology uses artificial intelligence technology to make it possible for it to embed the vast amount of queries in the written language into vectors or mathematical entities. Vector is a language that computers can understand to make it easier for it to analyze it in the process.
What happens is that when the AI will see a phrase or a word that it has not seen before, it is designed to make a guess when it comes to what these phrases or words are likely to mean. It will look for other phrases or words that might have the same meaning so it can get the results filtered out accordingly. This makes it quite more effective when it comes to handling search queries that it has never seen before.
It has been learned that Rank Brain has the capability of recognizing and learning new patterns, it also has the ability to revise the results page of the search engine based on the knowledge that it has stocked over time.
Rank Brain is a very important part of search engines and how they operate due to the fact that t serves as just one of the hundreds of signals that are used to go into the algorithm that is used to determine what results are going to appear on a search page in Google. It also affects how these pages are going to be ranked as a result.
Google has also admitted that it is actually considered to be the third of the most important factors that are being used towards determining the results that will appear in any search queries being made on the search engine. At the moment, it is reported that this artificial intelligence is conspired to be responsible for about 15% of all the searches online and is now being considered as one of the most important signals from the hundreds that are being used to determine the search rankings.
When it comes to developing a campaign for SEO, keywords are always considered to be one of the most crucial elements. This is why when you are in the process of getting your keywords defined, you will need to look for relevant and important keywords that are crucial or related to the kind of business that you are trying to promote and get attention too. This is something that people who are searching for your kind of business are likely going to use when they search for a business like yours on the web.
But if you are actually trying to target those keywords that customers are likely not typing when they search, there is a very good chance that your SEO campaign is already doomed. This is the reason why SEO campaigns have to take into consideration how the search engine analyzes the searches that are being made to make sure that thy fashion their keywords in accordance to how its signals are going to rank pages for a better campaign.